Love, Bonito, Southeast Asia’s leading omnichannel womenswear brand, is proudly expanding internationally with the opening of its first permanent store in Metro Manila, the Philippines. Spanning over 2,000 sqft, the store is located at the premium Greenbelt 3 Mall and officially opens on August 4, 2024. The announcement comes off the back of the brand’s rebranding and assortment revamp this March, and further hones in on its brand vision to be the go-to destination for Asian women globally.
“We know the malling culture is huge here in the Philippines and we’re so excited to finally put our roots down. We have received overwhelming support from the Filipina community, where we experienced 90% YoY growth in 2023 solely through online orders! Through customer data from our e-commerce website and various pop-ups around Manila, we’re finally hard launching our first brick-and-mortar store, with unique elements that cater to the Filipina customer,” shares Dione Song, Chief Executive Officer of Love, Bonito, in her opening speech.
From left to right: Love, Bonito Co-founder Rachel Lim, Love, Bonito CEO Dione Song,
Content Creators Martine Ho, Jess Wilson during the store’s exclusive preview
An Elevated Store Experience
True to its brand ethos of embracing the realness and rawness of life, Love, Bonito exudes elegance effortlessly with its open ceilings, textured white walls and warm dark woods as accents. Beyond its interior design, the store is also created for a smooth and comfortable shopping experience. Enter electronic fitting room queue system to reduce waiting time, and wheelchairs and pram friendly aisles! Customers can look forward to Love, Bonito’s three key lines: the evergreen Signatures and Staplescollection, and its summer-appropriate capsule collection.
“After five years of shipping to the Philippines, we’re thrilled to announce the opening of our very first permanent store here,” shares Rachel Lim, Co-founder of Love, Bonito. “Throughout these years, we’ve cherished every connection made through events and collaborations, feeling deeply inspired by the warmth and support of the community. With our upcoming physical store, our Filipina customers can now experience our collections firsthand, join workshops, styling sessions, and be part of our vibrant community events.”
Store Launch-Exclusive Activations
From August 10 to 11, 2024, customers can look forward to the following store launch exclusive promos:
● Receive a 15% off voucher and free Single Origin pastry when you’re among the first 50 customers to queue on August 10
● Redeem a free limited edition everyday tote bag plus custom patch with a min. spend of ₱7,500
● Enjoy a free Single Origin drink with every purchase
Love, Bonito started out as a digitally native blogshopBonitoChico, on a Livejournal platform selling pre-loved apparels, and officially rebranded to Love, Bonito in 2010. To date, Love, Bonito has over 20 stores in home market Singapore, and international markets Cambodia, Hong Kong, Indonesia, Malaysia, and the Philippines. Most recently, the brand opened its 7th Singapore store at Tampines 1 shopping mall, and its first rebranded pop-up in Hong Kong’s K11 Art Mall.
For more information, please visit the Love, Bonito website and follow us on Instagram.
