Southeast Asia’s leading omnichannel womenswear brand Love, Bonito officially unveiled its newest pop-up store in the Philippines, the Love, Bonito Summerhouse. The roving pop-up store kicked off in Greenbelt 5, Makati City and will be situated at various shopping malls across all Fridays, Saturdays, and Sundays this month starting from today, May 5 to 28.
From left to right: Love, Bonito Chief Executive Officer (CEO) Dione Song, Love, Bonito Vice President for Design and Development Tingzhi Liu, and Host Janeena Chan.
“International expansion remains a high priority for us as we look to broaden our footprints to serve the everyday modern Asian women,” shared Love, Bonito CEO Dione Song. “The Philippines remains a key market for us and we are a step closer to developing our omnichannel strategy here, where our community can look forward to more offline store expansions and development of local experiences.”
Behind The Seams: Love, Bonito Vice President for Design and Development Tingzhi Liu shared more about the in-house design process of the brand.
The Love, Bonito Summerhouse is a response to the positive feedback from its first pop-up experience in the country in 2022 – Love, Bonito on Wheels. Customers can look forward to browsing through 30% more styles this time around, ranging from the brand’s Summer collection and bestselling Staples. More importantly, a much awaited feature at this pop-up is the ability for customers to purchase the outfits on the spot, where they would be able to safely transact via multiple payment methods ranging from cash, debit or credit card, as well as e-wallet.
Customers who have a purchase at the Love, Bonito Summerhouse pop-up store will be entitled to a 15% discount for their next online order*. In addition, those who sign up for Love, Bonito’s LBCommunity+ programme will also be treated to a free ice cream from The Dairy Grind, available at the pop-up on all Saturdays and Sundays.
Visit the Love, Bonito Summerhouse on the following dates and malls:
● May 5-7 at Greenbelt 5 Fashion Square (Operating Hours: 2:00PM – 9:00PM [Friday]; 11:00AM – 9:00PM [Saturday to Sunday])
● May 12-14 at UP Town Center Activity Center A (Operating Hours: 10:00AM – 9:00PM)
● May 19-21 at Power Plant Mall, Rockwell (Operating Hours: 11:00AM – 10:00PM [Friday], 10:00AM – 10:00pm [Saturday], 10:00AM – 9:00PM [Sunday])
● May 26 to 28 at UPTOWN Mall, BGC (Operating Hours: 10:00AM – 10:00PM)
Apparels at Love, Bonito Summerhouse range from ₱1,209 to ₱3,289. Visit lovebonito.com/intl and follow @lovebonitoph on Instagram to find out more.
