Following a successful run of Love, Bonito on Wheels, the brand’s first mobile pop-up experience in the Philippines last year, Southeast Asia’s leading omnichannel womenswear brand Love, Bonito is coming back to Manila with the Love, Bonito Summerhouse, a Summer Pop-up from May 5 to 28. Customers can look forward to trying on a wider selection of styles as well as purchasing these outfits right on the spot!
“After an overwhelmingly positive response for our first pop-up experience in 2022, we knew that we had to be back! Our refreshed LB Summerhouse was built upon feedback from our last edition, where we ensured that our Filipino LBCommunity would now be able to browse, try-on and more importantly, bring home our well-loved pieces right away,” shares Love, Bonito Co-founder Rachel Lim. “The Philippines remains one of our key markets as we expand globally, and this pop-up store is a step closer to developing our omnichannel strategy in the country, with offline store expansions in mind.”
Launching in key malls in Metro Manila – Greenbelt 5, UP Town Center, and Power Plant Mall – the Love, Bonito Summerhouse will carry the global womenswearbrand’s best-selling Staples collection along with its newest Spring/Summer collections featuring in-house prints, playful silhouettes, light fabrics, and pieces available in gorgeous summer hues of green, orange, brown and pink. The collection’s colours have been carefully handpicked by Love, Bonito’s in-house designers to ensure they flatter the Asian skin tone.
Customers will be able to try-on the pieces in the multiple fitting rooms, and explore different payment options from cash payment, debit/credit card, to e-wallet upon checkout. Customers who have purchased at the Pop-up Store will be entitled to a 15% discount for their next online order (subject to terms and conditions). In addition, customers who sign up for Love, Bonito’s LBCommunity+ programme will also be treated to a free ice cream from The Dairy Grind, available at the pop-up on all Saturdays and Sundays.
Visit the Love, Bonito Summerhouse on the following dates and malls:
● May 5-7 at Greenbelt 5 Fashion Square (Operating Hours: 2:00PM – 9:00PM [Friday]; 11:00AM – 9:00PM [Saturday to Sunday])
● May 12-14 at UP Town Center Activity Center A (Operating Hours: 10:00AM – 9:00PM)
● May 19-21 at Power Plant Mall, Rockwell (Operating Hours: 11:00AM – 10:00PM [Friday], 10:00AM – 10:00pm [Saturday], 10:00AM – 9:00PM [Sunday])
● May 26 to 28 at UPTOWN Mall, BGC (Operating Hours: 10:00AM – 10:00PM)
LBCommunity+ Gold & Silver members can enjoy early access to the Love, Bonito Summerhouse on May 5, 1:30PM at Greenbelt 5. Visit lovebonito.com/intl and follow @lovebonitoph on Instagram to find out more.
