Global apparel retailer UNIQLO today announces that it will launch a collaboration collection with fashion designer Maiko Kurogouchi on Friday, July 2. Uniqlo and MameKurogouchi focuses on innerwear in signature curvaceous styling that employ such UNIQLO advances as AIRism and 3D Knit. This comfortable new LifeWear will add carefree flair to everyday living for women everywhere.
Maiko Kurogouchi said about the new collection that, “As a designer, one of my challenges has been to enhance feminine comfort and beauty with intimate items. Innerwear is an everyday essential; it’s the first thing we put on after wakingup and it needs to feel comfortable on the skin. This collection will contribute to healthy and happy lifestyles.”
Eliminating the boundaries between innerwear and clothing.
The simple, carefully considered cuts of this collection accentuate feminine beauty. The lineup includes AIRism and mesh bras and panties as well as bratops. All items feature such delicate and luxurious details as thin straps and golden adjusters. The black, white, beige, and brown color palette covers the skin tones of women everywhere. Pieces are intentionally visible under apparel, eliminating the boundaries between innerwear and clothing
Featuring sophisticated new designs
In keeping with the LifeWear commitment to comfort, the collection includes apparel that works equally well at home and on outings. Like the innerwear, the clothing that Ms. Kurogouchi designed is simultaneously simple and sophisticated, from tops to skirts, pants, and dresses. All garments keep women comfortable and looking fabulous whether relaxing around the house or getting around town.
Special Site
https://www.uniqlo.com/mamekurogouchi/21ss/ph/
Maiko Kurogouchi Profile
Maiko Kurogouchi is the designer of MameKurogouchi, a womenswear brand gaining worldwide recognition for exquisite collections featuring artistry and ingeniously constructed details. Finding inspiration in the small, everyday moments of life, Kurogouchi designs clothes that enhance the natural curves of a woman’s body, adding elegance and freedom of movement and expression to the modern woman’s wardrobe.
