Haier, a global leader in home appliances and consumer electronics, proudly unveiled its latest innovations in a festive and interactive product launch held at Market! Market! Mall, BGC, Taguig City. This highly anticipated event, themed “Unveiling Fresh Possibilities,” introduced Haier’s new range of smart refrigerators and washing machines, showcasing the company’s relentless commitment to innovation, efficiency, and sustainability.
The program featured an engaging blend of product presentations, live performances, and interactive activities that delighted attendees, including business partners, technology enthusiasts, and mall-goers alike.
The event kicked off with a warm welcome from the host, who set the stage for an exciting day filled with groundbreaking product reveals and celebratory moments. Following a captivating Haier brand video, a vibrant ballet performance by Dance World Magnifique energized the audience, setting the tone for what was to come.
Haier Philippines’ President and CEO, Mr. Xuhong Yan, delivered the opening remarks, emphasizing Haier’s vision to redefine home living for Filipino families.
The star of the day was the product reveal segment, beginning with the new 4-Door Refrigerator and the sleek Mirror Glass Series. Haier’s Product Planning Executive Director, Ms. Jennifer Samson, highlighted the advanced features of these models, including enhanced energy efficiency, spacious interiors, and smart connectivity.
“Haier’s latest refrigerators are designed to elevate the modern home with style and functionality,” said Ms. Samson, as attendees eagerly explored the new models up close.
The spotlight then shifted to the Washing Machine lineup, introduced by Haier’s Lead Product Trainer, Mr. Joshua Sia. The machines, featuring eco-friendly and self-cleaning technologies, aim to transform the way households approach laundry.
The event also included a presentation on Haier’s next-generation air conditioner, delivered by Mr. Francis Serrato, AC Business Unit Director. Packed with smart features and optimized energy efficiency, the air conditioner promises to deliver unparalleled comfort to Filipino homes.
In addition to product demonstrations, the event featured interactive elements that kept the energy high. Attendees participated in mini-games and shared the excitement online using the hashtag #MoreCreationMorePossibilities, with prizes including a personal refrigerator up for grabs.
The program concluded with a media engagement session, where Haier executives addressed questions about the brand’s strategic plans and competitive advantages. This open dialogue underscored Haier’s commitment to strengthening its presence in the Philippines and delivering meaningful innovations to consumers.
The launch event ended on a celebratory note, with a raffle draw and a final entertainment performance that left attendees inspired and energized.
“Today’s launch is a testament to Haier’s dedication to bringing world-class innovations to Filipino homes,” said the host during the closing remarks.
As Haier continues to push the boundaries of technology and design, Filipino consumers can look forward to a future of smarter, more efficient, and sustainable home solutions.
