LG Electronics, a proud exhibit partner, brought a fresh perspective to Art Fair Philippines 2025 with its cutting-edge TV displays. As one of the country’s premier art events, the fair continued to push creative boundaries in its new home at Ayala Triangle in Makati City last February 21-23, 2025. It offered an even more immersive space where art and technology merged, amplifying the creative storytelling of the best Philippine contemporary arts.
Beyond Displays: A Tech-Infused Art Experience
The stunning LG OLED C4 captivated art enthusiasts with its vibrant welcoming display upon entrance, while the LG StanbyME displayed interactive maps and essential event details, which served as a guide for a smooth and enriching journey through the fair.
At the heart of the tour was the TLYR Collective Gallery, a dynamic group of creatives redefining contemporary art by merging technology, culture, and creativity. From curating blockchain-based art to pioneering new approaches that seamlessly integrate digital and traditional mediums, they continue to push artistic boundaries. Artworks by dedMan, Ericson Calibo, James Fowler, and other visionary artists were brought to life on LG’s advanced OLED G4 and C4 screens, ensuring unmatched clarity, precision, and depth.
Their works embody a deep contemplation on life, merging technology and artistic expression to craft thought-provoking pieces. Through the fusion of reality and abstraction, a distinct visual language took shape, delving into personal conflicts and environmental observations. The theme of construction and decay evoked both fragility and transformation, layering each piece with profound meaning—an approach that LG OLED’s technology captured with exceptional detail and nuance.
Partnering with TLYR Collective this year, LG took digital and contemporary art appreciation to the next level, elevating each masterpiece with exceptional depth and vibrancy through its industry-leading OLED displays. The LG OLED C4, powered by the α9 AI Processor Gen7, refined every detail with transformative yet life-like precision, while AI Brightness Control adapted to the ambient lighting of the venue, ensuring crisp and clear visuals. Its Brightness Booster enhanced clarity with an improved Light Boosting Algorithm, and with self-lit OLED 4K technology, the colors appeared richer and more vibrant, staying true to the artist’s vision.
Meanwhile, the LG OLED G4, featuring a sleek One Wall Design, seamlessly integrated into the gallery space, putting the focus solely on the art. Equipped with the α11 AI Processor, AI Noise Reduction, and AI Super Resolution, it fine-tunes resolution which delivers breathtaking clarity. Its enhanced Light Boosting Algorithm and Light Control Architecture elevated the brightness of the artwork by 150% and made every detail stand out.
More LG TVs were positioned across key areas in Tower 1 and Tower 2, displaying an interactive map and providing essential event information to enhance the visitor experience.
LG provided two LG OLED Posé units for The Talks Hall, supporting Art Fair Philippines’ mission to engage a wider audience in contemporary art through meaningful discussions.
With its soft, rounded edges and muted beige fabric finish, Posé seamlessly blended into the space, creating an inviting setting for insightful conversations. Beyond a display, it transformed into an elegant frame, showcasing curated visuals that enriched the experience. Its self-lit OLED technology with Brightness Booster ensured vivid colors and fine details, enhancing presentations by esteemed speakers. Among the notable speakers were Dir. Jeremy Barns of the National Museum of the Philippines, who shared insights on Sustaining Heritage and Contemporary Legacies: A National Museum Perspective, and Ambeth Ocampo, who explored the life and work of Fernando Zóbel through archival images, offering a deeper understanding of the artist-patron’s intellectual curiosity and artistic journey.
Committed to expanding artistic engagement, Art Fair Philippines co-founders Trickie Colayco-Lopa, Lisa Ongpin-Periquet, and Geraldine “Dindin” Araneta continuously reimagine the fair, introducing fresh and innovative experiences each year. More than just a platform for contemporary art, their vision fosters meaningful connections between artists who are new to the scene and those with established careers. This year, the fair takes a broader scope by welcoming not only local artists but also international artists and galleries, creating a richer exchange of ideas and perspectives. Through thoughtful curation and dynamic collaborations, Art Fair Philippines continues to evolve, strengthening its role as a vital space for artistic dialogue and cultural appreciation.
Aligning with this vision, LG Philippines partners with Art Fair Philippines 2025 to further enrich artistic engagement and drive the evolution of art. “Seeing technology seamlessly complement artistic expression reaffirms our belief that innovation isn’t just about advancement—it’s about elevating experiences.” Said Mr. Nakhyun Seong, LG Philippines Managing Director. “We at LG Philippines are truly honored to be this year’s exhibit partner at Art Fair Philippines 2025. We’re grateful for the opportunity to empower artists, ensuring their vision is not only seen but truly felt—bringing greater depth, clarity, and emotion to every piece, and allowing audiences to connect with art in more meaningful ways.
“Adding to the celebration of creativity, Jaime Gusto Zobel de Ayala, Chairman of Ayala Corporation, was also seen posing alongside the stunning LG OLED display.
As the world’s No.1 OLED TV brand for nearly 12 consecutive years, LG ensures that each masterpiece is displayed with unmatched depth, color accuracy, and brilliance—a masterpiece presented on a masterpiece, perfected by time-honed expertise. With a deep commitment to the arts, LG continues to empower creativity and innovation, providing advanced display technology that brings artistic visions to life. LG continues to embody its belief that Life’s Good when art and technology come together to inspire, engage, and enrichcommunities.
Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.
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