Hershey Philippines Taps into the Local Sweet Munchy Culture with The Launch of HERSHEY’S CHOCO BALLS  

The Hershey Company in the Philippines has launched its newest indulgence, HERSHEY’S CHOCO BALLS. These creamy, bite-sized chocolates, filled with crunchy cookie pieces, promise to be a hit with snacking lovers across the nation. HERSHEY’S CHOCO BALLS are poised to become a favorite among Gen Z and millennials, offering a perfect blend of creamy and crunchy textures for an uplifting snacking experience.

With the introduction of HERSHEY’S CHOCO BALLS, Hershey is further enhancing its snacking portfolio, providing Filipino consumers with a tasty way to “Get their Munch on with HERSHEY’S CHOCO BALLS!” HERSHEY’S CHOCO BALLS come in two delightful flavors – Cookies N Crème (white) and Cookies N Chocolate (milk) – and are available in a convenient 36g size.

To celebrate the launch, Hershey’s welcomed 1,500 visitors to an iconic event at the Ayala Trinoma Activity Center in Quezon City on Saturday, June 15, 2024. Customers, influencers, and partners sampled HERSHEY’S CHOCO BALLS while enjoying a fun atmosphere that highlighted the product’s appeal as a gaming companion for snackers. The event featured engaging activities and opportunities to win Hershey products, making it a memorable celebration for all attendees.

“HERSHEY’S CHOCO BALLS marks our entry into the growing hand-to-mouth snacking segment, delivering a unique creamy-crunchy sensorial experience to Filipino consumers,” said Luigi Mirri, General Manager for APAC and India at The Hershey Company.

HERSHEY’S CHOCO BALLS are now available at leading groceries, supermarkets, drug stores, and convenience stores nationwide.

About The Hershey Company 


Hershey Philippines is a subsidiary of The Hershey Company, an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey’sReese’s, KissesJolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPopPirate’s Booty and Dot’s Homestyle Pretzels.  

For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker’s founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education. 

To learn more visit www.thehersheycompany.com.  

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