Filipinos’ love affair with karaoke is world-renowned. But as fond of the activity as we are as a nation, owning your own videoke system at home wasn’t very popular until just about two decades ago. This revolution in the industry was kick-started in 1999, when a new brand of portable videoke microphones called WOW! Videoke was introduced in the country.

What made the product appealing was its simplicity and convenience. After all, you simply plug the device to your TV and start singing. The brand’s partnership with the Department of Tourism proved to be another stroke of brilliance. By using beautiful Philippine sceneries and tourist destinations as picture backgrounds, not only did WOW! Videoke helped promote tourism, it touched a chord with Filipinos here and abroad as it gave a sense of home and pride when using the product. The product became a hit and the landscape of the industry has never been the same.